The Philip Morris International (PMI) chief executive officer (CEO) Jacek Olczak recently announced their company – selling the world’s No.1 cigarette brand Marlboro – aims to become a majority “smoke-free” business by 2025. This means more than half of their total sales revenues should come from “smoke-free” products.
The head honcho no less of the world’s biggest cigarette producer declared: “Cigarettes belong to museums.”
The Philippines should aspire to join this “smoke-free future” that the PMI, through its local affiliate here the Philip Morris Fortune Tobacco Corp. Inc. (PMFTCI), is striving to achieve. In our Kapihan sa Manila Bay breakfast news forum last Wednesday, PMFTCI president Denis Gorkun disclosed their company has, in fact, been strengthening its partnership with the Philippine government to ensure the effective implementation of Republic Act (RA) 11900, or the law currently regulating the production and sale of vapes and other e-cigarettes devices.
Called for short as the Vape Law, this is the Vaporized Nicotine and Non-Nicotine Products Regulation Act. RA 11900 lapsed into law without the signature of former president Rodrigo Duterte in July last year.
“The Vape Law has been described as a landmark legislation and a victory for public health. International public health experts hailed this Philippine law as among the first in the world to recognize the principle of tobacco harm reduction as a tool to end smoking,” Gorkun cited.
The Philip Morris International (PMI) chief executive officer (CEO) Jacek Olczak recently announced their company – selling the world’s No.1 cigarette brand Marlboro – aims to become a majority “smoke-free” business by 2025. This means more than half of their total sales revenues should come from “smoke-free” products.
The head honcho no less of the world’s biggest cigarette producer declared: “Cigarettes belong to museums.”
The Philippines should aspire to join this “smoke-free future” that the PMI, through its local affiliate here the Philip Morris Fortune Tobacco Corp. Inc. (PMFTCI), is striving to achieve. In our Kapihan sa Manila Bay breakfast news forum last Wednesday, PMFTCI president Denis Gorkun disclosed their company has, in fact, been strengthening its partnership with the Philippine government to ensure the effective implementation of Republic Act (RA) 11900, or the law currently regulating the production and sale of vapes and other e-cigarettes devices.
Called for short as the Vape Law, this is the Vaporized Nicotine and Non-Nicotine Products Regulation Act. RA 11900 lapsed into law without the signature of former president Rodrigo Duterte in July last year.
“The Vape Law has been described as a landmark legislation and a victory for public health. International public health experts hailed this Philippine law as among the first in the world to recognize the principle of tobacco harm reduction as a tool to end smoking,” Gorkun cited.
Source: COMMONSENSE – Marichu Villanueva – The Philippine Star
August 25, 2023 | 12:00am